Develop and implement go-to-market strategies and business plans that outline target customer segments, products, pricing, and positioning.
Be the subject matter expert for assigned categories and associated partner’s product lines/programs.
Research industry information and interface with multiple departments internally to identify opportunities and develop strategies to increase sales.
Be a subject matter expert on the designated partner’s technologies, programs and go to market strategies and communicate them to sales.
Act as a liaison between Sales and Product and Partner Management (PPM) to identify opportunities for product, program, and partner alignment improvements.
Make ideal use of marketing vehicles to include promotions, campaigns, new product launches and other activities enhancing relationships with assigned partner(s).
Assume responsibility for building a strong pipeline through sales engagement and sharing a forecast with stakeholders